是来自美国西部最闻名的名字之一.它也是世界第一条牛仔裤的发明人LeviStrauss(利瓦伊.史特劳斯)的名字. 　　LeviStrauss于1847年十七岁时从德国移民至纽约.1853年加州淘金热的消息使年轻的史特劳斯相当入迷,于是搭船航行到旧金山.他带了数卷营帐及蓬车用的帆布准备卖给迅速增加的居民.但他发现帆布有更好的用途,因为有一名年老长的淘金人表示他应该卖的是能承受挖金工作的长裤.于是他把卖不完的帆布送到裁缝匠处订制了第一件LEVIS牛仔裤.就在那一天,LEVIS的传奇诞生了. 　　人们对这种强韧牛仔裤一传十,十传百.年轻的史特劳斯不久后便在旧金山开了第一间店.他生产许多齐腰的紧身裤.过后,他放弃帆布,改用斜纹粗棉布,那是一种在法国纺织以不变色靛蓝染料织成的强韧棉布. 　　史特劳斯从1860至1940年期间为原创设计了不少改良、包括铆钉、拱形的双马保证皮标以及后袋小旗标,如今这些都是世界著名的正宗LEVIS牛仔裤标志. 　　LeviStrauss公司的确已成美国传统,对全世界的人来说,它代表的是西部的拓荒力量和精神. 　　Mr.Bluejeansyoucouldcallhim,buthisrealnameisLobStrauss.HewasthefounderofthegreatLevijeans.Lobwasbornin1829inButteheim,Germany.Lob'sfamilywasJewish.Backinthosedays,ifyouwereJewishandyouownedahouseorabusinessinGermany,youhadtopayspecialtaxes.ThatwasnothappeninginAmerica. 　　Afterhisfather'sdeath,Lobtookuphisfather'stradesellingdrygoodsandmanydifferentthingstosupportthefamily.Alsoatthistime,Lob'sstepbrothershadsenthimalettertellinghimthatinAmericaJewscouldvote.Nowthatwassomething.LobconvincedhismothertomovethefamilytoAmerica.LobandthefamilyallmovedovertoAmerica. 　　AfterLobandhisfamilyhadbeensailingforfortyeightdays,thecaptainfinallyyelled,"Landahoy."Assoonasthefamilygotofftheboat,thecaptaingaveLobhisAmericanname,Levi.Afterthat,Levi'sfamilywentindifferentdirections.Leviwenttolivewithhisbrother,andthefamilywenttolivewithrelatives. 　　OnedayLeviwasoutsellingdrygoods,andhelookedallaroundandsawthatthereweremoredrygoodssellersthanjusthim.SoLevifiguredoutthathehadabetteropportunitytomakemoremoneysomewherewheretherewaslessdrygoodsalespeople.HissisterandherhusbandhadjustopenedastoreinSanFrancisco.SotheywrotebacktoLeviaskinghimifhewantedtocomeandworkinthestoreandalsolivewiththem.LeviwenttoSanFrancisco. 　　InthestoreLeviandhisbrother-in-lawsoldmanydifferentthingssuchascloth,shirts,pants,andotherdrygoods.Hissister'shusbanddiedatanageoffiftyone.Levitookoverthebusiness.Asthebusinessgrew,Levibecamericherandricher. 　　OnedayLevigotaletterfromJacobDavis.JacobtoldLevithathehadmadepantsusingthedenimthatLevisold.Jacobusedcopperrivets,sothepocketswouldn'trip.PeoplewantedJacob'spants.JacobandLevibecameateam.Thepantsbecamefamous.Thestorepeoplethatweremakingthepantsaddedapatch.ThepatchwasapictureoftwohorsestryingtopullLevi'ssturdypantsapart.Itisstillonthepantstoday. 　　Afterawhile,Levibecameamultimillionaire.InLevi'ssparetime,hegavemoneytothedeafandtothepoor.OnSeptember26,1902Levidiedinhissleepatanageofseventythree.Levihadmanydifferentchallengesinhislife.Hemovedfromtowntotownandcitytocitybeforehewasfamous.Peoplestillwearhispantstoday.